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1. Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
2. Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.

by Van Gelder, Sicco, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
3. The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 4th ed., New ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8343 KAN 2009] (2). Items available for reference: Eastern University Library [Call number: 658.8343 KAN 2009] (1).
4. Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.

by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
5. The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 KAN 2012] (9). Items available for reference: Eastern University Library [Call number: 658.8 KAN 2012] (1).

Last Updated on 25 March 2024
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